East End Computing and Business College

Strategic Plan

V 1.2

Year 2015-2019


Introduction:

This Strategic Plan for 2015-2019 has been formulated to realise our ambitious set of Priorities and Objectives.


It has been designed to confirm East End Computing & Business College (ECBC) as a College with a robust plan of development, a strong aspiration to greatly improve its educational activities, and a clear sense of future direction. The pathway that runs through the plan is characterised by our desire to consolidate our strengths, to integrate further learning and teaching, to optimise our infrastructure and accelerate our success.

All of our activities are underpinned by a single Mission, which acts as the guiding principle behind what we do as a Higher Education Institution.

1. Vision:

‘To make ECBC a place of choice for academic excellence and work’

2. Mission Statement:

‘To facilitate high quality education at recognised standard and affordable price.

As a Private Further Education college, we believe that the students and their development must be the primary focus of our work. To that end, the ECBC is committed to four core values which shall underpin the college mission.

3. Core Values

3.1 Learning for all

3.2 Collaborative and innovative teaching and learning

3.3 Equal Opportunity for all

3.4 Excellent student services

3.5 Excellent place to work

4.The Strategic Goals

The strategic goals of ECBC reflect its vision- to make ECBC a place of choice for academic excellence and work. In order to achieve its vision, the college will strive towards achieving the following six main strategic objectives:

i) Continue to provide excellent education with high employability rate

ii) Further develop Higher Education provisions in collaboration with UK universities In order to offer more choice to learners at ECBC

iii) Build strong and sustainable business by developing new national and international markets and by maintaining effective relationships with appropriate funding and awarding bodies

iv) Receive excellent outcomes from auditing/awarding bodies to ensure our stakeholders about our quality enhancement and sustainability

v) Expand physical resources and acquire state-of-art technological resources to provide excellent environment both for staff and students

vi) Attract, develop and retain a highly skilled, innovative flexible workforce

4.1 Continue to provide excellent education with high employability rate

Since its inception in 2001, approximately 600 students have completed their academic programmes at ECBC with a high achievement rate. Students not only gained knowledge and skills at ECBC but also enjoyed their studies at the College. As per student feedback, ‘ teaching and learning’ has been highly rated by the students followed by ‘excellent student support’ and ‘full satisfaction’ in most other areas.

At ECBC, we take deliberate steps to make student experience as valuable as possible. We will continue to build on our approach of multi-dimensional student support strategy. Our state of art instructional approach combined with team-based learning has been widely appreciated by the students. We will further strengthen our teaching and learning strategy by embedding employability skills more vigorously in the curriculum and in the teaching and learning process. ECBC will make deliberate efforts to provide its students opportunities to develop personally and professionally. ECBCs teaching and learning strategy will emphasize more on creative and analytical thinking of students. Students will be given sufficient exposure to deal with practical problems and apply their knowledge to real life problems. These skills will enable them to face challenges when they move from student life to the employment. Students will develop a range of additional professional and vocational experiences with their academic knowledge and skills that will help them to enhance life skills and career.

4.2 Further develop Higher Education provisions in collaboration with UK universities In order to offer more choice to learners at ECBC

ECBC has enjoyed highly productive academic partnerships with a number of UK awarding bodies such as Manchester Metropolitan University (MMU), Buckinghamshire New University (Bucks), University of the West of England (UWE), Association of chartered Certified Accountants (ACCA) and Pearson Education. Presently ECBC is only offering Pearson programmes.

ECBC will continue to focus on higher education by developing more higher education courses in partnership with UK universities and degree awarding bodies. The college recognises the need expand its portfolio of undergraduate and post graduate degrees in Business, Health & Social Care, Law and IT to cater for the needs of new generation of learners. ECBC’s existing learners have expressed strong interest to continue their education with the college beyond level 5. According to the college’s own market survey and feedback received from local community network, there is a very good demand for under graduate, post graduate and foundation degree programmes. ECBC’s vision is to provide excellent education at affordable cost. Partnership with UK awarding bodies will be a milestone to achieve our vision and serve our local community. During the period of this strategic plan, concerted efforts will be made to develop collaborative partnerships with UK universities to deliver suitable degree programmes at ECBC campus. These will be in addition to the courses ECBC is currently offering with Pearson Education.

4.3 Build strong and sustainable business by developing new national and international markets and by maintaining effective relationships with appropriate funding and awarding bodies

The majority of the students studying at ECBC are from Bangladeshi origin. Students from Philippines and other countries from Indian subcontinent and African countries also form a good percentage of ECBC student demography. Historically ECBC’s overseas market has been dominated by Indian subcontinent. However, recent changes in the Tier 4 visa conditions have resulted in a sharp drop in overseas student numbers not only at ECBC but across all the universities and colleges in the UK. ECBC had already recognised this drop as a risk and has been working towards expanding ECBC business to the domestic market and new international markets.

ECBC will be expanding its agent network reach overseas markets. ECBC will also run an advertising campaign in the UK to reach domestic market. Electronic, print and social media advertising will be used to reach out to the unexplored markets. After performing cost and benefit analysis of marketing expenditure, annual budget will be allocated for marketing. The impact of marketing will be constantly monitored and analysed to yield the best results.

An effective marketing approach will also help in building the confidence of the UK awarding bodies with whom ECBC will be seeking partnership in realising ECBC’s seriousness in expanding the market and building collaborations. While carrying out cost-benefit analysis of marketing expenditure non-monetised benefits such as these will also be taken into account.

ECBC will continue to work with funding agency to receive funding for its designated courses. It is important that funding agency have a complete faith in the ECBC’s operations, financial management, policies, and procedures. To this end, ECBC will make persistent efforts to enhance its quality assurance processes and implement the policies and procedures of the College, awarding bodies and external agencies.

4.4 Receive excellent outcomes from auditing/awarding bodies to ensure our stakeholders about our quality enhancement and sustainability

The College first received British Accreditation Council (BAC) accreditation in 2004. In 2010, the accreditation was renewed up to 2014. From 2011 to 2014, the College had been within the Independent Schools Inspectorate (ISI) regulatory framework. The college has received positive reports from ISI in 2012 and 2013. In 2013, the college subscribed to QAA’s educational oversight review and received positive reports in 2013 and 2014. In 2015, QAA’s annual monitoring review team found ECBC to be making ‘commendable progress’.

The college has mapped most of its policies and procedures on to the UK Quality Code’s expectations and is continuously monitoring its performance against corresponding Quality Code indicators. Internal quality assurance processes will be systematically improved to monitor and evaluate the policies and procedures to meet the requirements of awarding bodies, regulatory bodies, QAA quality code and other external stakeholders in order to improving the academic provisions and management. The college will further strengthen Quality and Academic Standards Committee (QASC) which was formed as part of expansion of organisation to act as an internal reviewer of the quality processes.

The college recognises importance of external reviews for the continuous improvement of its operations and in building the confidence of its stakeholders. ECBC fully follows the actions and recommendations of the external review reports to enhance the quality of learning opportunities and maintain academic standards.

4.5 Expand physical resources and acquire state-of-art technological resources to provide excellent environment both for staff and students

ECBC is exploring a number of options to expand in terms of increasing it floor area. Although the present space adequately caters to the needs of space requirement, it is envisaged that ECBC, in pursuit to other strategic aims, will be in need of expansion. Therefore, this is not considered a priority in the first years of this strategic plan.

ECBC will continue to review its other physical facilities such as classroom equipments and furniture, staff rooms facilities, teaching aids and other resources.

ECBC will also assess the facilities for disabled students and consider any possible readjustments that can be made to improve the accessibility and usability of its facilities for all the students.

ECBC will review its IT facility across all the areas. Hardware and software updates will be carried out on regular basis to ensure students are able to use latest technology to aid their learning.

ECBC uses Moodle as its VLE. Students can also use Turnitin service to make online submission. ECBC will be further developing its digital platform to facilitate the learning.

ECBC will subscribe to more online knowledge database, besides the existing Proquest ABI-Inform, to gain access to latest researched journals/papers/articles to facilitate students’ research and learning.

4.6 Attract, develop and retain a highly skilled, innovative flexible workforce

Our long term vision is to make ECBC a place of choice for academic excellence and work. To deliver academic excellence, ECBC must have highly skilled staff, competent in their areas of specialty. To achieve this, ECBC has adopted certain core values which have been mentioned in paragraph 3.5:

ECBC has standard staff recruitment procedures in place which meticulously scrutnises the qualification and the skills of the applicant to match the requirement of the role he/she will be involved in at the college. ECBC will ensure that recruitment procedures are properly followed to ensure right staffs are selected

ECBC however, recognises that recruitment is not the end of the process. It should be part of industry standard HR policy that will be fair, just and will help college achieve its Vision and Strategic goals.

ECBC also recognises that to improve teaching and learning, professionals need to be encouraged to engage in such activities that will help them develop professionally.

The involvement of teaching staff in scholarly research is considered very important at ECBC. The relationship between research and improvement in the quality of teaching is well known. Under this plan, ECBC will actively encourage staff to engage in research activities. Improving the quality of the teaching will help improve the overall performance of students and student satisfaction.

ECBC is also considering HEA subscription from the coming academic year. Under HEA subscription scheme, the teaching staff will be entitled to a range of professional development activities offered by HEA.

ECBC will continue to organise in-house continuous professional development (CPD) sessions. The sessions will be delivered either by the experienced staff or by an external trainer from industry/academic organisation.

CPD sessions will also be arranged for administrative staff to keep them updated with best practices and emerging technologies.

Line managers will ensure that workload is distributed fairly to obtain best results. Wherever a proposal is made to procure new technology which would facilitate the work, ECBC will consider and approve the proposal on its merits. ECBC believes that employees’ satisfaction will ensure motivation and improved performance.